Social Media Management Workflow

Social Media Management Workflow

Assign a Dedicated Social Media Manager to Your Account

  • You will be assigned a dedicated social media manager to develop your strategy and execute it.
  • Learn about your business and be your primary contact.
  • You will be able to communicate with your social media manager daily via email or schedule a call.

Research and Develop Strategy: 2 hours per week

  • Reviewing your company goals
  • Do competitive analyses, develop a buyer’s persona, and define an effective content strategy.
  • Develop advertising strategies and funnels for your campaign
  • Sourcing internal and external content that matches your goals.
  • Outlining your editorial calendar in advance.

Develop Content Calendars & Advertisements

  • Choose the appropriate social network.
  • Develop social media content and advertisements unique to your brand.
  • Content can be prepared in a monthly content calendar(review and approve before anything goes live).
  • Draft the post to fit the social network and your audience.
  • Schedule the post for the day and time that works best.

Engage with Your Audience

  • Listening

Listening includes monitoring your brand online through mentions and keyword searches.

  • Conversation

Respond to comments appropriately, personally and in a timely manner

  • Community Building

Our social media team should actively reach out to find new audiences

Daily Management & Optimization

  • Monitor all social media activity (comments, messages, and reviews).
  • Respond within 24 hours.
  • Use organic tactics (hashtags, following, contests, etc.) to grow your channels.

Reporting and Communication

  • Prepare monthly reports for you to review.
  • View your campaign’s progress at any time.
  • We can schedule weekly, biweekly, or monthly meetings to discuss progress.

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