Press Release Writing
According to the keyword, prepare a title (Minimum 55 characters). Write content for Press Release based on the keywords (minimum 500-1000 words, depends on Press Release site).
A brief attention-grabbing statement summarizing the news.
Secondary statement(s) which builds on the headline and further fleshes out the message.
The city where the news is originating and the date of the release.
Lead or introductory paragraph:
The first paragraph of the release answers the who, what, when, where and why questions; in other words, the facts.
Additional paragraphs will be the supporting material and further details (i.e., direct quotes, relevant background information, statistics, etc.) – as well as the Call to Action (e.g., Download, Learn More, Purchase).
Short paragraph giving information about the issuing company or organization.
The company or organization issuing the release.
Media contact information:
This will include the name, phone number and email address for the PR or media relations contact who can answer any questions about the release.