On Page SEO Workflow

SEO On Page Level Work

Job-1 On Page Optimization

Task-1 Keyword Research

  1. Analyze for long tail keywords research by using google keyword planner  
  2. Get the competitors keywords list and checking the keywords volume
  3. Search the keywords volume using google trends and verify right keyword using planner.

Task-2 Keyword Finalisation

  1. Finalize long tail keywords research by using google keyword planner  
  2. Identify the keywords volume using google trends and verify right keyword using planner.
  3. Consider  location, Search volume, competition, short  and long tail keyword and business

Task-3 Meta Tags Creation and Implementation

  1. Login to your wordpress site.
  2. Click on the webpage to be implemented meta tags.
  3. Below the content, apply the title of 55 characters in Yoast SEO box.
  4. Next implement description of 155 characters in the description box.
  5. Save or update the page of meta tag implementation

Task-4 Implementing Long Tail Keywords

  1. Get the final list of keywords which can be targeted on the page
  2. Consider location, Search volume, competition, short  and long tail keyword regarding webpage
  3. Check search volume Traffic based keywords from Search Engines
  4. Improved keyword Rankings using long tail by combining similar keywords on low competition

Task-5 URL Optimization

  1. Implement long tail keywords on the URL.
  2. Implement long tail keywords around 5 words with relevancy.
  3. Fix the canonical redirect issue from any 301 redirect www or non-www version.

Task-6 Header Tags (WordPress)

  1. Updating the content
  2. Giving the H1, H2, H3 tags and align the text, given the Bold, Justify, Bulleted list and Numbered list.
  3. Adding the keyword in the header tag.

Task-7 Image Optimization

  1. Optimize images by implementing Alt Tags
  2. Give Title same as webpage title
  3. Give a description around 2 lines
  4. Give Caption with the keyword for an image.

Task-8 Anchor Text Linking

  1. Analyze the content and other pages to be linked with anchor text.
  2. Give anchor text with keyword-based to other pages in the site.
  3. Guideline: For Every 100 words implement interlink around 4 links within the web page.
  4. Make anchor text to open in new window to get more presence.
  5. Link to other articles in the same site or other sites using anchor text

Task-9  Rel Canonical Implementation

  1. Identify the original content URL with 301 redirection problem
  2. Apply the URL on rel-tag on SEO Yoast plugin of individual pages.
  3. Use the cross-domain implementation of rel canonical tag by adding to the original URL source.
  4. Extract all URL from the original site and current site to implement canonical tag( if required)

Job-2 Traffic Report

Task-1 Traffic Log Analysis On Google Analytics

  1. Login to Google Analytics panel
  2. Collect all data in a template

Task-2 Keyword Report (Ranking & Position)

  1. Take all targeted keyword in excel
  2. Change browser setting to the target location
  3. Change search results to 100
  4. Search keyword in the browser
  5. Check where your keywords ranking with 500 results and record in excel

Task-3 Monthly Progress Reports

  1. The Submission report
  2. Fill all the data in the template
  3. Standardize all submission report
  4. Keep standard Format like font and size

Job-3 Page Level Activities

Task-1 Update content on the page

  1. Click on Page > Add New or Editing Click on Page > All Pages
  2. Add in your new content, including a Title
  3. Align the content according to theme structure

Either:

  1. Click ‘Save Draft’ if you would like to come back later to work on the page more or
  2. If you are ready to publish the post, click ‘Publish’ if you’re ready for it to be posted to your website immediately or
  3. If you are ready to publish the page, but want it to go ‘live’ later, click ‘Edit’ next to ‘Publish immediately’ and choose when you would like the page to go live

Task-2 Image Optimization

  1. Compress JPG & PNG Images using tiny png plugin or alternate plugin
  2. Alter the image name according to the web-page information if it is not the proper using plugin.
  3. Give title caption and alternate tag name for the image.

Task-3 XML Sitemap Creation

Creation an XML Sitemap to structure everything on the site.

Task-4 Robots.Txt

Creation of robots.txt file on FTP server.

Task-5 Meta Tag Creation and Implementation

  1. Login to your wordpress site.
  2. Click on the webpage to be implemented meta tags.
  3. Below the content, apply the title of 55 characters in Yoast SEO box.
  4. Next implement description of 155 characters in the description box.
  5. Save or update the page of meta tag implementation

Task-6 Link to Next Post

  1. Set of navigational aids for moving through your site control the next post and previous post link.
  2. Use any plugin that shows the list of post links.
  3. Also, use anchor text links to the next post and previous post link.
  4. Guideline: For every 100 words make around 4 links within content.

Task-7 RSS Feeds Update

  1. Visit the Feed burner service page to begin this process (feedburner.com)
  2. Claim your feed – link should be like yourdomain.com/blog/feed.xml
  3. Choose the title of your Feed and the address of your feed.
  4. Go to feed management.
  5. Click on optimize.
  6. Copy the feed XML code of your site in a notepad.
  7. Save as feed.xml
  8. Upload the feed.xml to top root directory of hosting.