Writing a LinkedIn Blog or Article
Here’s a step-by-step guide on how to write an effective blog or article for the LinkedIn page.
- Involve meeting with the client to learn their story, voice, goals for the content, and turnaround/timeline requirements.
- A project manager, writer, and maybe even an editor are involved in this step.
- Creating an editorial calendar, keyword research for search engine optimization, and market research to consider the overall message.
- Getting the keywords and topics is crucial to start writing a blog.
- Get yourself a catchy title/ headline. This is super-important and should be concise, clear and reason to click.
- Write a good introduction that will impress the readers throughout the blog
- Break the text up, adding in some sub-headers and where appropriate, using italics.
- Make sure your post isn’t too long and isn’t too short (keep pieces between 300-500 words.)
- Use bulleted points, block quotes, headers to enhance your blog
- Add keywords, tags, links and anchor texts wherever necessary
- Make sure there’s a good call to action.
- Write a short but a powerful conclusion
- Proofread the blog post with Grammarly, plagiarism, keywords stuffing tools, etc.
- Send the blog to the CEO or team lead before publishing the blog post for review and approval. Make any changes that are suggested by him/her.
- If you’re re-posting from your blog, change the content and the header a little to reflect (and respect) your LinkedIn audience.
Publishing Blogs or Articles on LinkedIn
Once you’ve access to the blog or article, then you can publish by going to article publishing tool from LinkedIn homepage.
- Click Write an article located at the top of the homepage. This takes you to the publishing tool.
- Place your cursor into the Headline field to write the headline for your article.
- To begin writing your article, place your cursor below the Headline into the field Write here. Add images or a video for visual impact.
- Click the Publish button in the top right of the page. There is no preview button because what you see as you are creating is how it will look when it’s published.
- You’ll be asked to confirm that you want to publish your article. Click Publish or click the Cancel icon to return to the writing experience.
- You can share the article from the reading view once it’s published. Click the Share icon located next to the author byline or at the bottom of the article to share it on LinkedIn, Facebook, or Twitter.
- As you scroll down the page, you’ll also see the Share icon in a top bar that will appear below the LinkedIn navigation.