Keyword Research and Analysis

Task-1 Keyword Research – Google Keyword Planner

  1. Create an account in Google AdWords.
  2. Next, login to your Google Adwords account. Click on “Tools” from the toolbar and choose “Keyword Planner
  3. You’ll be presented with three different tools within the Google Keyword Planner (under “Where would you like to start?”)
  4. Search for new keywords using a phrase, website or category to get search volume data and trends & multiply keyword lists to get new keywords

Task-2 Use Basic Filtering to Refine Your Audience

  1. Search for new keywords: Allows you to type in a phrase, website, or category to generate new ideas.
  2. Multiple keywords list: Combines two separate lists that you’ll input to create new keyword combinations.
  3. Get search volume and trends: Shows the historical trending and search volume data of keywords.
  4. Get click and cost performance forecasts: Gives you performance projections for your keyword lists based on average bids and your budget.

Task-3 Targeting Keywords

  1. Location: Gives search volume data and trends based on a specified geographic location or range.
  2. Language: Gives search volume data and trends for a specific language. This could be especially useful if you have multiple language versions or pages of your site
  3. Search Network: Determines where the provided data comes from. The default data source is from Google; however, you may also choose Google and Google Search Partners.
  4. Negative Keywords: Filter out any words or phrases that you don’t want to see in your results.

Task-4 Date Range

  1. Lets you enter a specific date range so you can see average monthly searches for that time period.
  2. We can also compare two different date ranges. This could be especially useful in determining if certain keywords perform better during different times of the year, to help you strategize your campaign timing.

Task-5 Keyword Filtering

  1. Average Monthly Searches: Filters keywords based on average monthly searches for selected dates. Keywords with extremely high search volume
  2. Organic Impression Share: The percentage of times a page from your website showed up in a regular, unpaid web search for a keyword.
  3. Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites
  4. Competition: Lets you filter keywords by how difficult it will be to receive a top position with them. You can filter by high, medium, and low difficulty. For small businesses, it’s generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget.”

Task-5 Use Quality Keywords Over a Quantity of Keyword

  1. Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before.
  2. Landing Page: Enter a specific page on your site (or any site), and the tool will read the page and generate relevant keywords.
  3. Product Category: Select which product categories best describe your business to discover popular keywords frequently searched within your industry.

Task-6 Keywords Finalization

  1. Select the keywords by using the above filters
  2. Check the competition and search volume for the keywords
  3. Go with middle-level competition keywords for middle-level companies.