Google Remarketing Workflow

Google Remarketing

Task-1 Analyze ad requirement

Analyze the ad what all includes

1) To Analyze remarketing ad only using display retargeting.

Image Sizes

Vertical rectangle: 240 x 400, Mobile leaderboard: 320 x 50

Banner: 468 x 60, Leaderboard: 728 x 90, Square: 250 x 250

Small square: 200 x 200, Large rectangle: 336 x 280

Inline rectangle: 300 x 250, Skyscraper: 120 x 600

Wide skyscraper: 160 x 600, Half-page: 300 x 600

Large leaderboard: 970×90, Large mobile banner: 320 x 100

Billboard: 970 x 250, Portrait: 300 x 1050.

2) Image Ad text should not be more than 20%

3) Create set of custom list to do display ad and wait for the list to grow limited 100 people or visitor.

4) Everytime if the visitor visits your site, the ad will be showing using display method.

Link

https://support.google.com/adwords/answer/3210317?hl=en

Task-2 setup remarketing code

setup remarketing code

1) go to google adwords dashboard -> click shared library-> audience tab to open the page

2) click set up remarketing code, enter details of site and

click create as shown below

3) final your code will be display to add to site.”

 

Link

https://support.google.com/adwords/answer/2476688?hl=en

 

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Task-3 integrate code to site

integrate code to site

1) Copy the remarketing code for site.

2) place the code in <head> tag of the site.

or

3) install the “header and footer wordpress plugin” and

put the retargeting code in the required header field.

Link: https://wordpress.org/plugins/header-footer/

Task-4 Create remarketing list

Create remarketing list

1) go to google adwords dashboard -> click shared library-> audience tab

2) click on create remarketing list ,

name the list and add a rule according to requirement.

page: https://support.google.com/adwords/answer/6297497?hl=en

Link

https://support.google.com/adwords/answer/2454064?hl=en

Task-5 modify remarketing list

modify or add remarketing list

1) go to google adwords dashboard -> click shared library-> audience tab

2) select and modify any changes in remarketing list according to site, creating new rules for site.

Link

https://support.google.com/adwords/answer/2454064?hl=en

Task-6 Remarketing campaign

Remarketing campaign

1) go to google adwords dashboard -> Select +Campaign and choose and choose Display Network only.

2) select interest and remarketing -> select remarketing list

3) find and select the right remarketing list visitors.”

Link

https://support.google.com/adwords/answer/3210317?hl=en

Task-7 Image for remarketing ad

Image for remarketing ad

Note: Image should not contain more than 20% of text.

1) image types required Vertical rectangle: 240 x 400 Mobile leaderboard: 320 x 50 Banner: 468 x 60 Leaderboard: 728 x 90

Square: 250 x 250 Small square: 200 x 200 Large rectangle: 336 x 280 Inline rectangle: 300 x 250 Skyscraper: 120 x 600 Wide skyscraper: 160 x 600

Half-page: 300 x 600 Large leaderboard: 970×90 Large mobile banner: 320 x 100 Billboard: 970 x 250 Portrait: 300 x 1050

2) give the requiremnts to content writer according to product type or services based etc.

Task-8 Bid strategy

Bid strategy

1) The Budget should be total budget and should be divided into number of days to run the ads

2) The bid value of the keywords should be optimal or low cost.

3) Filter the keywords with low cost and high cost with competition

4) Identify the type of bid CPM or CPA.

5) Check and optimize bidding value keywords by 5% to 10% for more clicks”

Steps to optimize bid value

1) Sign in to your AdWords account.

2) Click the Campaigns tab.

3) Click the + Campaign button and choose a campaign type from the drop-down.

4) Scroll down to the “Bid strategy” section and select a bid strategy.

5) In the “Budget” section, enter your budget amount. The amount you enter should be the most you’re willing to spend on your campaign on average per day over a month.

You can also apply a shared budget that you’ve previously created in the Shared library.

6) Click Save and Continue (on the next settings page, you’ll be prompted to create and save your ad group).

7) You may edit your bid strategy and budget again at any time by returning to your campaign’s Settings tab.

Link

https://support.google.com/adwords/answer/2375454?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

Task-9 optimize campaigns

optimize campaigns

1) check and optimize the campaign for more clicks, conversions.

2) increase the bid strategy for more cicks and conversion.

3) check and optimize images if depends on ctr.”

4) optimize ad title and description eg: regarding offers for conversion

5) optimize keywords with modifiers like exact or phase match or broad modifier keywords

6) work on improve of campaign if it is disapproved

  1.    i) redit keywords with more specific
  2.    ii) Change the destination url with fine tune or ask designer for more optimized page within the site.

   iii) work on improve quality score”

Link

https://woorkup.com/ways-to-optimize-your-google-adwords-campaigns/

Task-10 analyze result

Analyze results

1) Analyze the results of remarketing campaign.

2) make a report every week/month according to requirement.”

Analyze the campaign ad performance for ctr, conversions rate,

bid value, quality score for ad, impression, cost, Avg position.”